The SaaS world is booming, and that means more competition than ever. If you’re running a SaaS business in 2025, you’re not just fighting for attention—you’re fighting to be understood. That’s why explainer videos have gone from being a nice touch to an essential part of your growth strategy.
SaaS in 2025: Fast Growth, Short Attention Spans
The numbers speak for themselves. The global SaaS market is expected to reach $295 billion in 2025 (Fortune Business Insights). That’s a huge jump from last year, and it means more tools, more noise, and more confused customers.
The truth? Most people don’t have time to read long product pages or sit through a demo just to figure out what your software does. They want clarity—and fast. A short, well-made explainer video can give them exactly that.
Why Explainer Videos Work So Well
1. People Don’t Read—They Watch
Let’s be honest. When was the last time you read a full product description? You’re not alone. Viewers retain 95% of a message when they watch it in a video, compared to just 10% when reading (Insivia).
That’s why short, engaging videos are so powerful. In just 60–90 seconds, they can show your product’s value and answer the big question: “Why should I care?”
Tip: Start by showing the problem your product solves, then clearly show how it helps—without overloading people with features.
2. Video Helps You Get Found Online
If you want more people to find your website, explainer videos can help. Adding video to a page can increase your chances of ranking on Google by over 50 times (Forrester).
Plus, YouTube is the world’s second-largest search engine. Posting your explainer there (and on your homepage) gives you more chances to be discovered.
3. They Help Buyers Make Decisions Faster
In B2B sales, multiple people are usually involved in making a decision. Explainer videos help get everyone on the same page quickly. More than 85% of buyers say video helps them feel more confident about making a purchase (Wyzowl, 2024).
Example: A project management SaaS used a short video in its outreach emails and cut its sales cycle in half.
4. They Work Even When You’re Not Around
Many SaaS companies rely on product-led growth—meaning customers explore the product before ever talking to a salesperson. Explainer videos make that journey smoother. When someone signs up for a trial, a short “how it works” video can help them start using the product right away.
Result: Faster onboarding, fewer support tickets, and more people upgrading to paid plans.
5. They’re Great for Personalization
Sending a personalized video is one of the easiest ways to stand out. In fact, sales emails with video see up to 300% more replies (SalesLoft).
Tip: Record a quick video intro to your product instead of a long email. People are more likely to watch—and respond.
What Makes a Good Explainer Video?
Here’s a simple checklist to get it right:
| What to Include | Why It Matters |
| Keep it short | Aim for 60–90 seconds. Get to the point. |
| Talk about the problem | Show you understand your audience’s pain points. |
| Use plain language | Skip the jargon—speak like a real person. |
| Have a clear next step | Tell viewers what to do next (book a demo, sign up, etc.). |
| Use your branding | Keep colors, fonts, and tone consistent with your product. |
Where to Use Explainer Videos
They’re not just for your homepage. Try using them in:
- Sales outreach emails
- Product landing pages
- Social media ads
- Onboarding flows
- Customer support
The more places you use them, the more value they deliver.
A Better Way to Tell Your Story
You don’t need a huge budget or flashy effects to make a great explainer video. What you need is clarity, focus, and a team that knows how to turn complex ideas into simple, engaging stories.
That’s where Ice N Fire Media comes in.
We’ve helped SaaS brands:
- Increase signups with homepage videos
- Boost demo bookings through video email campaigns
- Improve onboarding with short tutorial videos
We don’t just make videos—we help you grow with them.
Looking for expert help? Check out our Explainer Video Services to get custom videos tailored for your SaaS growth in 2025.
Final Thoughts
In 2025, people won’t wait around to figure out what your software does. If you can’t explain it clearly and quickly, they’ll move on.
A great explainer video can change that.
It’s your chance to make a strong first impression, build trust, and turn interest into action. Whether you’re a startup or scaling up, it’s time to make video a core part of your strategy.
At Ice N Fire Media, we specialize in creating compelling explainer videos that simplify complex ideas and drive engagement. Let us help you turn your message into a visual story that converts.
Ready to simplify your SaaS story?
Let’s make it easy (and exciting) for your customers to say “yes.” Partner with Ice N Fire Media and turn complex ideas into captivating explainer videos that convert. Get Started Today
